The Zigbee Alliance Rebrands as Connectivity Standards Alliance (CSA)

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The Zigbee Alliance, an organization of hundreds of companies creating, maintaining, and delivering open global standards for the Internet of Things (IoT), announced its organizational rebranding to the Connectivity Standards Alliance (CSA). 

The organization announced a second brand, Matter, formerly known to the industry as Project Connected Home over IP (CHIP).

The newly developed Matter mark will serve as a seal of approval, assuring that any object built on this standard is reliable by nature, secure by design, and compatible at scale. The Alliance will continue to develop Zigbee technology and will retain the Zigbee technology brand.

With nearly 20 years operating as a global, open standards organization, the Alliance has continued to expand in scale, scope, and impact. From the Alliance’s founding technology, Zigbee, to its most recent IP-based standard, Matter, the Alliance has been on a mission to simplify and harmonize IoT. Matter joins the Alliance’s growing portfolio of leading connectivity standards, including specialized protocols like Smart Energy, Green Power, rf4ce, and others. The Alliance’s technologies are built on solid foundations: openness principles, a common data model, and the expertise of member companies from across the industry. 

CSA is elevating its brand identity to better align with this role in shaping the future of the IoT by creating worldwide standards that impact the market. 

The new Alliance visual identity includes a unique ligature in the new monogram, which represents not just the connectivity powered by the Alliance protocols, but the coming together of individual companies that make up the Alliance.

The Alliance’s momentum has been incredible, and 2020 was a record-breaking year with more than 560 Zigbee technology devices certified, an increase of over 30 percent from the year prior. Over half a billion Zigbee chipsets have been sold and nearly four billion are expected to ship by 2023. 

CSA formerlyZigbee Alliance

More connected objects in more places

The Alliance’s momentum has been incredible, and 2020 was a record-breaking year with more than 560 Zigbee technology devices certified, an increase of over 30 percent from the year prior. Over half a billion Zigbee chipsets have been sold, and nearly four billion are expected to ship by 2023. Consumer and commercial demands for simple, connected experiences continue to grow.

Find out more about the Alliance at www.csa-iot.org and about Matter at www.buildwithmatter.com.

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