In a dynamic telecom environment, T-Mobile is leading the way by applying artificial intelligence (AI) to optimize 5G network expansion. Rather than focusing on traditional population metrics, T-Mobile’s approach targets high-value customer zones, ensuring strategic, data-driven growth. By analyzing billions of data points across the U.S., T-Mobile assigns customer lifetime value (CLV) scores and maps them nationwide. This innovative strategy lets T-Mobile prioritize 5G upgrades in locations where customers will benefit most, delivering an efficient, customer-centric experience.
AI-Powered Network Expansion
T-Mobile’s 5G expansion strategy hinges on an AI-based approach that assesses “billions and billions” of data points. This data includes insights into customer experiences across the country. Using these insights, T-Mobile assigns CLV values across a grid, transforming the map of the U.S. into millions of targeted zones. These CLV scores, assigned to specific areas, allow T-Mobile to prioritize 5G builds, focusing on delivering coverage where customers need it most.
Customer-Focused Coverage
By adopting this CLV-based approach, T-Mobile ensures its 5G expansion aligns with customer demand, making it more than a typical population-driven strategy. T-Mobile President of Technology Ulf Ewaldsson describes it as a sophisticated process, aimed at optimizing value, not just coverage.
For further insights into T-Mobile’s AI-driven strategy, see Benton.org – T-Mobile trusts AI to make 5G network tweaks.
